Data powering critical campaign decisions

A2 Insights is an independent public opinion research firm providing actionable intelligence for commercial and political campaigns.

Our Services

A2 PULSE

COMPREHENSIVE, HIGH-FREQUENCY POLLING

A2 Pulse is a high-frequency public opinion polling service that measures sentiment in real-time, with data stratified by demographics. Be the first to know when opinion shifts.

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OPINION POLLING

We measure voter sentiment and track candidate performance through scientifically rigorous surveys that give campaigns the data they need to win.

MESSAGE TESTING

We evaluate how target audiences respond to your messaging, advertisements, and communications to help you refine what resonates and what falls flat.

MARKET RESEARCH

We uncover consumer attitudes, preferences, and behaviors to help organizations make informed strategic decisions about products and positioning.

WHO WE ARE

A2 Insights is a nonpartisan public opinion research firm based in Ann Arbor, Michigan and led by Andrew Kim, an undergraduate at the University of Michigan studying political science. We utilize modern survey methods to accurately and confidently capture the pulse of public opinion in the United States. A2 Insights is a member of the American Association for Public Opinion Research (AAPOR).

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